Cav. Giovanni Arvedi has always paid special attention to the development of sport, recognising the role it plays in fostering relationships of people.
Friendship, solidarity, loyalty, collaboration, respect of rules and competition are values which belong both to the world of sport and the world of business.
Inspired by the same values, the Arvedi Group for years has been in the front line to financially support clubs and events in different areas of sport: this commitment earned President Arvedi the Gold Star award for sporting merit in 2013 from CONI (the Italian Olympic Committee).
In addition, between 2017 and 2022, following U.S. Cremonese's promotions to Serie B first and Serie A later, through the direct commitment of the Arvedi Ownership, several modernisation and maintenance works were completed on the Giovanni Zini city stadium.